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	<title>The McNamara Report &#187; Casio</title>
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		<title>Photokina 2008: Remote Viewing Experience</title>
		<link>http://www.mcnamarareport.com/photokina-2008-a-remote-viewing-experience/</link>
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		<pubDate>Thu, 16 Oct 2008 22:38:48 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Audio Commentary]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[canon eos 5d mark II]]></category>
		<category><![CDATA[Casio]]></category>
		<category><![CDATA[DSLR]]></category>
		<category><![CDATA[Photokina]]></category>
		<category><![CDATA[Photoshop CS4]]></category>
		<category><![CDATA[Sigma DP-2]]></category>

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		<description><![CDATA[Every two years Cologne, Germany hosts the largest photo trade show in the world. This year, I covered it in record time using a crystal ball and the internet.]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop --><!-- End Shareaholic LikeButtonSetTop --><p>Every two years the giant <a title="Photokina link" href="http://www.photokina-cologne.com/exhibitors/" target="_blank">Photokina Trade Show</a> takes place in Cologne, Germany. Imagine a trade show where European picture frame manufacturers fill up a floor larger than a football field, consumer electronics (TVs, home theater, etc) has its own building, and where it usually takes several days just to figure out where the bath rooms are located–and you&#8217;ll get an idea of how huge the Photokina show is. I&#8217;ve attended this show since the late 1990&#8242;s, and usually come back with more than enough new material to write about as well as interesting photos of the show, city, and night life.</p>
<p style="text-align: center;"><a class="thickbox" href="http://www.mcnamarareport.com/wp-content/gallery/product-shots/Dom Cathedral sized.jpg"><img class="ngg-singlepic ngg-center" src="http://www.mcnamarareport.com/wp-content/gallery/product-shots/Dom Cathedral sized.jpg" alt="Dom Cathedral sized.jpg" /></a></p>
<p style="text-align: center;"><strong>Photo of bridge across the Rhine and the DOM Cathedral taken from the Photokina Show side of the river in 2006. Camera: Panasonic Lumix DMC-LX2 in night scenery mode. 4 sec at f/4.</strong></p>
<p style="text-align: center;">On the other hand, I also returned with a wicked cold, the flu, and overall exhaustion from the travel (September weather in Cologne is typically blah!). Last time I went, I had to wonder if the show was worth the hassle, given the fact that I already had been given sneak peeks at nearly every product of importance introduced at the show, and the information on those I hadn&#8217;t seen was available on the internet within 24 hours. That was even before the dollar took a nose dive against the EURO and hotel prices skyrocketed to over $500 a day (within 5 miles of the show.)<br />
<a class="thickbox" href="http://www.mcnamarareport.com/wp-content/gallery/product-shots/Canon EOS5DMKIIfront.jpg"><img class="ngg-singlepic ngg-center aligncenter" src="http://www.mcnamarareport.com/wp-content/gallery/product-shots/Canon EOS5DMKIIfront.jpg" alt="Canon EOS5DMKIIfront.jpg" width="552" height="414" /></a></p>
<p><strong>The 21.1MP Full-frame Canon EOS 5D Mark II with unique 1080i HD movie recording mode gets my award for top intro at Photokina 2008. But I saw it the week before, so why travel to Germany?</strong></p>
<p>This year, given that my expenses weren&#8217;t being covered by a major publication or news organization, I decided to miss the show. Looks like I made the right choice, too. By the time Photokina kicked off on the 23rd of September, I&#8217;d been briefed on 90% of the hot products that debuted at the show. The only real surprises were the Leica S2, a super-expensive medium-format digital Hassalblads, and a few Foveon-based cameras by Sigma. Of course, I have to admit that I missed some of the great parties, unusual exhibitions, and lack of inhibitions displayed by fellow journalists during afterhour beer hall visits), but I also didn&#8217;t have to put up with lousy weather, crushing crowds, transportation delays, and questionable ingredients in the sausages being sold on corners. If I wanted those, I could have hopped on a train to NYC!<br />
So Scott Shepard and I decided to cover the news and new products from show from the comfort of our own turf in an extended version of the McNamara Report that aired during Photokina:</p>
<p><strong>To listen to the Sept. 27 segment of the McNamara Report on Inside Digital Photo click on the play button;</strong></p>
<p>After the show, while everyone who did go was recovering from jet lag, colds, and exhaustion after the show, I was feeling fine for a change. Now I&#8217;m wondering if I can do the same thing during that other GIANT nightmare of a show called CES in January. Wait! I like going to that show!</p>
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